A new viral beauty and fashion trend called the “Tired Girl” aesthetic is gaining massive popularity among Gen Z on social media platforms like TikTok and Instagram. Unlike traditional beauty standards that promote flawless and energetic appearances, this trend intentionally highlights dark circles, pale skin tones, and muted lip colors to create a deliberately exhausted look. Popularised partly by actress Jenna Ortega’s portrayal of Wednesday Addams, the aesthetic reflects a growing cultural conversation about burnout, mental fatigue, and the pressures of modern life in the digital age.
Experts suggest that this trend draws inspiration from 1990s grunge and Korean “hangover makeup,” but with a modern twist linked to productivity culture and emotional exhaustion. While earlier fashion movements were rooted in social rebellion and community identity, analysts say the “Tired Girl” look is more symbolic of fast-changing online trends and consumer culture. Despite debates about its authenticity, the aesthetic continues to trend worldwide as young people use fashion and beauty to express stress, identity, and resistance to perfection-driven lifestyles.
Read more news at Mint Newspapers